The startup investment landscape in Skåne has undergone dramatic shifts over the last two years. In Skåne, Sweden, where I’m active as an angel investor, I’ve observed both challenges and unprecedented opportunities. There were fewer startups that were looking for capital, the valuations were not market adapted, and I couldn’t find any companies that fitted my investment strategy.
However, from the summer of 2024 onward, the landscape began to shift. The flow of promising investment opportunities increased significantly, creating a level of momentum I hadn’t experienced in my six years of angel investing. Over the last six months, I’ve invested in two companies—Proplab and Baby Mam. To put this in perspective, I typically invest in one company per year.
Proplab
I first met Proplab in March 2024 and was immediately impressed by their customer-focused approach. They iterated their AI-driven solution to directly address customer needs.
Proplab solves a common problem in commercial real estate: the high cost and limited effectiveness of staging vacant properties. Their AI-powered tool allows tenants to visualize how a property could be tailored to their specific requirements—whether it’s an office, gym, restaurant, or storage space. The results are impressive, and their customers are highly satisfied.
In my view, Proplab is poised to transform the commercial real estate industry. So I invested in the company summer 2024.
A year from now, I believe empty property listings will be a thing of the past, with AI-enhanced visuals becoming the new standard. I’m optimistic that Proplab will play a significant role in this shift.
While Proplab is transforming the real estate industry, Baby Man is impacts the maternity insurance sector in Europe.
Baby mam
Baby Mam caught my attention because of its potential to disrupt the maternity insurance market across Europe. Their focus on comprehensive care for families aligns with my interest in impactful, scalable solutions.
Swedish maternity insurance stands out for its exceptional coverage, offering protection against specific diagnoses and complications during pregnancy. This innovative model, unique in Europe, has inspired Baby mam to bring the same level of care and security to expectant families across the continent. The service will debut in four key European markets: Italy, Spain, Germany, and France.
Pregnancy is a time of joy and anticipation, but it can also come with unexpected challenges. Without the right support, complications can add unnecessary stress to this fantastic journey. Baby mam insurance has been thoughtfully crafted to provide comprehensive protection for mothers, partners, and babies—addressing the gaps often overlooked by traditional insurance plans. I invested in the company January 2025.
Baby mam’s initial launch will focus on Italy and Spain, with plans to expand to additional countries as the service gains traction and trust in these markets.
These two investments are a little glimpse of the great cases there is out there in southern Sweden. I’m excited to see how these two companies will shape their respective industries.
